Hallowell's Digital Transformation Case Study
Streamlining Product Management for Efficiency and Accessibility.
The Project
Hallowell specializes in manufacturing material handling and storage solutions, including lockers, shelving, and industrial workspace equipment.
This project aimed to improve customer interactions by efficiently managing thousands of product details.
With a user-friendly platform delivering quick, accurate access to extensive product data, the solution reduced call volumes, minimized delays, and strengthened client confidence.
The Challenge
Hallowell needed a centralized digital repository to manage vast product data efficiently. Their fragmented, outdated system was slow and convoluted, requiring multiple personnel to access assets stored in inconsistent formats.
Understand The Product
Understand The Users
Understand The Client
The Solution
A cloud-based, centralized repository that seamlessly organizes product data into logical sections with structured relationships.
The new system
- Ensures compatibility across departments,
- Enhances usability,
- And minimizes the risk of errors,
making data retrieval and updates more efficient and intuitive.
Acquire the Data
Gather hard copy and digital
assets from all sources
Analyze the Data
Sort items into a hierarchy of sections,
subsections and components
My Role
Designed and implemented a responsive, modular web application with an intuitive interface, enhanced searchability, and real-time data updates.
- Defined project scope and structured content architecture.
- Developed UX workflows, wireframes, and interactive prototypes.
- Built the platform using PHP, MySQL, JavaScript, and jQuery.
Contructing a Product Display page
Backend Interface Data Input Mapping
Page Layout Data Display Mapping
Frontend Prototype
Impact
The new platform streamlined product data management, increased accuracy, and enhanced user efficiency, positioning Hallowell as a modern, tech-savvy leader in the industry.
130% Increase in successful unassisted inquiry resolutions for partners and clients.
80% Faster asset management, ensuring accurate and up-to-date materials.
65% Boost in engagement and efficiency, allowing quicker sales responses.
Key Takeaway
A well-structured digital repository can revolutionize internal workflows, reduce inefficiencies, and create a more seamless experience for both employees and customers.
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Streamlining product management for efficiency and accessibility.
